1666: Amsterdam, the latest project from Patrice Désilets—the godfather of Assassin’s Creed—just debuted at Summer Game Fest. But almost immediately after the reveal, players started digging through the demo and found something uncomfortable: AI-generated content in the opening section.
Just for Testing
According to the dev team, the AI content players found in the prologue was originally just for testing and showcase purposes—but somehow got bundled into the public build. After the backlash, the team has already started fixing it and promises the final release won’t include any AI-generated material.
The gaming industry’s stance on AI has been pretty sensitive lately, especially in art, voice acting, and writing. Many players aren’t completely against AI—they just want developers to be upfront about it instead of getting caught first and explaining later. These days, any game caught with hidden AI content gets dragged hard on social media.
A Lucky Escape
Besides this drama, 1666: Amsterdam itself is actually pretty interesting. It’s a third-person narrative action adventure set in 1666 Amsterdam, where players play as a witch named Noa, hunting mysterious forces hidden throughout human history across different eras. The demo is currently live and the game has generated plenty of buzz.
For Panache Digital, this was a lucky escape. At least they owned up to it immediately instead of denial. But today’s players are like detectives when it comes to AI—game developers won’t get away with sneaking AI content into releases anymore.