Now even game developers are beginning to advise players to wait before buying! Recently, the developer of a game that suddenly became popular on Steam personally issued an announcement and directly told players: “Don’t buy it now.” The reason is also very simple, because the game will soon enter a special price period, and the developer does not want players to spend more money.
This kind of operation is actually very rare on Steam. After all, most developers want players to make impulsive purchases immediately, and it’s best not to even think about them. But the developer in turn reminded players to wait for discounts, and even joked that the money saved could be used to buy coffee, or buy a compressed air tank to clear out the cookie crumbs accumulated in the keyboard for many years. The entire announcement looks more like a friend ranting on Discord than an official sales pitch.
Nowadays, players are increasingly relying on the “sense of sincerity”
This incident will suddenly become popular, which actually reflects the fatigue of game marketing among players now. In recent years, everyone has really seen too many sales tactics of limited time, last chance, and regret if you miss it. As a result, when seeing this kind of developer who in turn advises you not to buy, the community instantly feels: It seems to have a conscience. In particular, Steam players really like developer interaction. Compared with cold corporate announcements, many people prefer content that looks like a real person speaking. To a certain extent, this wave of operations is even more effective than formal advertising, because the thing that players are most likely to pay for now may be marketing that does not look like marketing.
In the gaming industry, you can now change the way of promotion even if you don’t sell it.
Of course, some people complained that this was actually another kind of propaganda. Because when the developer publicly says “Don’t buy it yet”, more people will start to pay attention to the game. As a result, people who didn’t know it before now all went to the Steam page to see what the work was. I can only say that the gaming industry is really magical right now. Some companies are trying their best to spend money on advertising, but players are still indifferent. Some independent developers just make a random comment and go straight to the news.