“Subnautica 2 (Deep Sea Adventure 2)” has reached the sales milestone of 1 million units in just one hour after its official launch. This result not only far exceeded the performance of the previous game in the same period, but also gave publisher Epic Games and developer Unknown Worlds Entertainment an extremely encouraging report card at this point in time.
Do you know what the concept of 1 million sets per hour is?
In the gaming industry, launch sales speed is often seen as the most direct indicator of a product’s market appeal. For a new IP that is exclusive to the Epic Store for a limited time, being able to reach this number in such a short period of time shows that the market’s expectations for this work far exceed most people’s expectations. This result also makes the controversy over the “Epic exclusive” label seem like a false proposition: players ultimately voted with their money.
Developers say the figure surprised even them
Unknown Worlds Entertainment expressed its gratitude to fans for their support and enthusiasm in a public statement afterwards. They admitted frankly that they were not too sure about this result before the product was released, but fans paid their bills much faster than expected, giving them greater confidence in the future of the entire project.
What does this number mean to the industry?
In the current market environment where “AAA masterpieces are frequently released and players’ budgets are compressed”, it is rare to see products that can sell “1 million sets per hour”. This number is a strong signal for the entire industry: excellent creativity and product capabilities are still the scarcest resources in the market.