As soon as ASUS revealed the price of the ROG Zephyrus G14/G16 laptops powered by Intel Panther Lake (Core Ultra 300 series), netizens' reaction was basically one sentence: "Are you crazy?" Because not only has this generation become more expensive, but the G16 series does not include RTX 5060 at all this time, and entry-level laptops start directly from RTX 5070.
The entry-level price in the UK is 28% more expensive than the previous generation, and the same level is 17% more expensive.
UK price The lowest configuration of G14 (GU405) is Core Ultra 9 386H + RTX 5070 + 32GB RAM + 1TB SSD, priced at £2,899 (approximately TWD 122,685.98 / HKD 30,060.84 / MYR 15,485.31); the version upgraded to RTX 5070 Ti is £3,099 (approximately TWD 131,150.00 / HKD 32,134.71 / MYR 16,553.63), and above that is the RTX 5080 for £3,699 (approximately TWD 156,542.07 / HKD 38,356.34 / MYR 19,758.59). G16 (GU606) also uses Core Ultra 9 386H, RTX 5070 + 32GB + 1TB directly costs £3,199 (approximately TWD 135,382.01 / HKD 33,171.65 / MYR 17,087.79); RTX 5070 Ti + 32GB + 2TB is £3,399 (approx. TWD 143,846.03 / HKD 35,245.53 / MYR 18,156.11); RTX 5080 + 64GB + 2TB jumps directly to £4,099 (approximately TWD 173,470.11 / HKD 42,504.09 / MYR 21,895.23); while the flagship RTX 5090 + 64GB + 2TB is £4,899 (approximately TWD 207,326.19 / HKD 50,799.60 / MYR 26,168.51).
The report also mentioned that because old-generation models are undergoing discounts, the pricing of the new generation looks more expensive: the entry-level configuration is about 28% more expensive than the lowest-end version of the previous generation, and the RTX 5070 version of the same level is also about 17% more expensive.
The European pricing is not polite either: starting from €3,199, up to €4,899.
Prices in Europe (Eurozone) are also very high and hard. Several configurations of the G16 are listed for €3,199 (approx TWD 118,108.58 / HKD 28,939.27 / MYR 14,907.55), €3,399 (approx TWD 125,492.67 / HKD 30,748.54 / MYR 15,839.56), €4,099 (approximately TWD 151,337.00 / HKD 37,080.98 / MYR 19,101.61), and the flagship RTX 5090 is €4,899 (approximately TWD 180,873.38 / HKD 44,318.06 / MYR 22,829.66).
You will find that the "expensiveness" of this generation is not a problem of one or two units, but that the entire series is priced at a high level.
At this price, you can build a desktop computer, and you can even buy a tablet!
Some people directly compare it to a desktop computer: a desktop computer equipped with RTX 5090 is rumored to be able to be produced with a lower budget than the ASUS flagship notebook. Another person simply said that at this price, he could even buy a Z13 gaming tablet for registration.
What's even more embarrassing is that the article also mentioned that ASUS originally planned to launch an internal display version that "does not require a separate graphics card and only relies on the Arc B390", but it seems to have been canceled because it was not profitable enough. In other words, people who want something cheaper don’t even have the option this time.
For Southeast Asian players, the immediate impact of this update will depend on execution quality, platform stability, and whether follow-up communications provide concrete details around the high price of asus zephyrus g14/g16 laptops has caused complaints from netizens, and the specs of panther .