After Epic recently laid off about 1,000 people, the outside world is naturally worried about whether the super-large cooperation “Disney X Fortnite” will be cut or reduced. However, Disney’s current attitude is very clear: they have not given up on“Fortnite (Fortress Hero/Fortress Hero)”There is a plan to create a “game and entertainment universe” within the company, and Epic is still on the same front, and the direction of cooperation has not changed.
The official statement is that the vision remains unchanged, and we don’t just want to make character skins.
Epic Games President Adam Sussman stated that the team is still committed to building this new universe with Disney, the vision has not changed, and they are excited about the current progress. What is more noteworthy is thatDisney has always emphasized that this is not just a matter of throwing characters into the game as costumes.. Although “Fortnite” has had“Star Wars (Star Wars/Star Wars)”With the appearance of Marvel characters, it is also reported that Disney’s 1997 animation“Hercules (Hercules/Hercules)”characters were brought into the game, but their ambitions were clearly greater.
Disney is investing in the long-term business of “using Fortnite as an entrance”
Disney publicly stated in 2024 that it would invest in “Fortnite”-related cooperation.US$1.5 billion (approximately NT$47.3 billion/approximately HKD11.7 billion/approximately RM7.1 billion), the goal is to combine Disney’s brand and IP with the huge user base of “Fortnite” in new ways. The prototype of the “DisneySome future Disney movies may premiere in Fortnite; Not to mention various virtual activities, interactive marketing, and even use it as an entrance to divert traffic to cruise tourism.
Can the content production capacity and pace keep up after the layoffs?
Although Disney has not taken a major stance on the layoffs, it still maintains confidence in cooperation. On the other hand, Epic founder and CEO Tim Sweeney has also stated that the company is facing pressures such as declining player participation and spending higher than revenue, which has led to this wave of layoffs and various cost reductions. In other words, the cooperation project is still running, but the content updates, activity scale and technological advancement of “Fortnite” will continueWhether the intensity of the past can be maintained is the real change that players will feel.。