2026 year Super Bowl LX (American professional football series finals)In order to celebrate the 30th anniversary of the “Pokémon” series during the prime advertising period of the Super Bowl, The Pokémon Company International launched a 60-second heavyweight advertisement “What’s Your Favorite?”, directly turning the scene into a global Pokémon concert. What really made the audience lose focus was Lady Gaga actually sings Jigglypuff in a commercial。
Lady Gaga sings Jigglypuff, and her emotions come out directly
In the commercial, Lady Gaga’s favorite Pokémon is Jigglypuff, and she sings her signature lullaby that makes people want to fall asleep. She laughed as she sang and described Jigglypuff’s impressive 12-octave vocal range, which immediately became the highlight of the show.
Celebrities take turns recognizing their relatives, each with their own Pokémon
This ad isn’t just about Lady Gaga! talk show host Trevor Noah He chose Psyduck, jokingly saying that this Pokémon that always had headaches accompanied him throughout his childhood; BLACKPINK member Jisoo Then choose Eevee (Ibrahimovic), actor Maitreyi Ramakrishnan, F1 driver Charles Leclerc,rapper Young Miko, and new football stars Lamine Yamal They all appeared, and the scene looked more like a celebrity version of a Pokémon confessional.
Didn’t talk about new games, but ambition is written on his face
It is worth noting that this Super Bowl ad does not directly announce any new games or hardware news, but the symbolic meaning is very clear: the official start of the 30th anniversary. This year’s commemorative activities are expected to span the entire year, including the launch of a fan photo interactive project in “Pokémon GO”, as well as the officially planned “Day Out (daytime activities)” and “Night Out (nighttime activities)” themed celebrations, targeting family players and senior fans respectively, obviously to bring different generations back together at once.
Before Pokémon Day, are there bigger ones to come?
The official also predicted that there may be larger-scale news released around Pokémon Day, covering new games, card expansions, and peripheral products. For fans who have grown up with Pokémon since 1996, this 30th anniversary is not just a commemoration, but more like a carefully arranged invitation to get into the game again.