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Sony Interactive Entertainment CEO Hideaki Nishino recently stated that in the future, PlayStation hopes to break the established impression that “PlayStation is equal to a living room console” and allow players to enjoy the PlayStation ecosystem in more scenarios. Sony has also begun to gradually expand its brand territory by launching peripheral products such as e-sports screens and speakers.
Instead of grabbing the PC market, why not take PlayStation to more places!
According to Sony, the goal of the next-generation PlayStation platform is not just to improve performance, but to provide a gaming experience “beyond the living room.” In addition to consoles, Sony hopes that players can seamlessly switch between different spaces and devices, so PlayStation Portal, Remote Play, and various peripheral hardware are regarded as an important part of this strategy.
GamesRadar also analyzed that compared to actively putting first-party works on the PC simultaneously, Sony seems to want to extend the PlayStation brand itself, so that even if players are sitting at the computer desk, they are still using the PlayStation ecosystem, rather than completely switching to the PC platform.
Players began to wonder: Will the PC port have to wait longer?
After this statement was exposed, it also caused discussion among many players. Some people believe that Sony will continue to launch PC versions, but the speed may maintain the current strategy of “console exclusive for a period of time, then port to PC”; but others are worried that if Sony focuses on building its own hardware ecosystem rather than expanding the PC market, then the pace of first-party games landing on PC in the future may not become faster. After all, Sony has always emphasized that the PlayStation console is still the core of the entire brand, and PC is more of a supplement rather than a replacement.
What Sony really sells may no longer be consoles.
From rumors of handheld consoles and Remote Play to now talking about screens and speakers, Sony’s strategy has become increasingly obvious in recent years. What it wants to create is not just the next PlayStation, but a whole set of life circles that will think of PlayStation whenever games are mentioned. But for many players, it is more expensive than buying another screen or a set of speakers. What they want to know more is when will the next PlayStation exclusive game be released on PC.