Players complain in the Steam comment area every day, but few people would have thought that one of their negative comments would actually affect game updates. The independent horror game “RATSHAKER” recently staged such a ridiculous incident. One player left a negative review on Steam, directly describing the latest update as “simply the worst update” and complaining that the development team had changed content he liked. Normally, the official would either ignore it or reply with “Thank you for the feedback”, but the development team of “RATSHAKER” chose the third approach.
You don’t like it? Then I will make a special version for you!
The development team quickly launched a new update, and the update description directly stated that this time it was specially made for the player who left a negative review. The official also said humorously: “You can say that I am a people-pleaser!” What’s even funnier is that the new update has really re-adjusted the content of the other party’s complaints, which is equivalent to the developer directly turning a Steam review into an update request. Many players laughed after reading this, thinking this might be one of the most outrageous customer service responses in Steam history.
A negative review unexpectedly turned out to be the best publicity?
“RATSHAKER” is originally a horror game known for its absurd style. Players must keep shaking a screaming rat to advance through the game, which has accumulated a lot of meme popularity. The game has received extremely high reviews since its launch, and even became one of the highest-rated works on Steam in 2024. After this incident was exposed, more players went to Steam to pay tribute to the negative review. Some people joked that the player was probably the first person in history to “change the content of the game by complaining.”
Sometimes the best public relations is to play jokes with players
In recent years, many game companies have emphasized the importance of community opinions, but few can actually turn players’ complaints into laughter. “RATSHAKER” did not quarrel with the players or rush to explain, but simply turned the whole thing into a big joke. What started out as a generic negative review ended up being free publicity shared by everyone. Sometimes, what players want is not that the official will always be serious, but to be willing to catch these jokes together.