There is an actor in “Resident Evil Requiem” who has not been officially promoted at all, but only because the community discovered her existence, she has accumulated a lot of popularity and discussion in a short period of time! Her character doesn’t have many scenes or dialogues in the game, but after players hear her real lines and expressions, they form a strong emotional projection, making her an instant target of fans.
The official won’t say it, fans will have to find out on their own
In an environment where live broadcasts and community discussions are becoming more and more developed, players have become accustomed to actively digging out the identities of actors through unpacking, database comparison, and film and television database searches as soon as possible after a work is launched. The same is true this time. The actor’s name was not mentioned at all in the official marketing materials, but fans pushed her popularity to the forefront in less than a week through in-game subtitles and voiceprint comparisons.
The popularity of this kind of spontaneous discovery is often more stable than official-led marketing!
Compared with traditional front-line marketing, this kind of word-of-mouth spread driven by community emotions does not rely on advertising budget and time, but is more real and longer-term. For the actor himself, such popularity is completely different from traditional marketing: there are no traces of the agency’s operations, and what players see is surprise and reality.
But do the officials know about this?
If this is done deliberately, then the official’s lack of official stance is actually a very high-level psychological marketing! First let the fans feel that they have gained something, and then harvest this wave of emotions at the right time. But if it was not intentional, then this unexpected wave of popularity will test the timing and intensity of official subsequent public relations intervention.