Former Nintendo President and CEO Satoru IwataClassic session “Ask Iwata”Will be reprinted in paperback in Summer 2026! This book is written by VIZ Media Published, originally published by Hobonichi (Hobonichi) Published in Japanese, the content includes the essence of Iwata’s classic interviews and conversations during his lifetime, and is known as “the book that best understands the soul of Nintendo”. (Editor’s note:There is a Chinese version available for purchase）
A philosophy book that goes beyond games
“Ask Iwata” is not simply a gaming memoir, but a philosophical note on “how to face work and life.” The book is a collection of Iwata’s speeches and interviews over the years, including his thoughts on innovation, teamwork, leadership, and happiness—for example, he proposed: “Success makes people afraid of change,” and the famous saying that has been quoted countless times in the industry: “Programmers should never say it’s impossible.”
The first English version of this book was praised by global media as “the book of ethics in the gaming industry”, and its content has been cited in creative thinking and leadership courses by business schools.
English can help more people hear Iwata’s voice
VIZ Media stated that the paperback edition launched this time will allow more readers to access Iwata’s thoughts in a more accessible way. “This is not only a book for game developers, but also an inspirational work about human nature, creativity and courage.”
The former president of Nintendo once defined his professional beliefs in one sentence: “My business card says President, in my mind I am a game developer, and in my heart – I am a gamer.”
This sentence runs throughout “Ask Iwata” and has become a symbol of Nintendo’s spirit. In today’s increasingly commercialized era of the game industry, the reprint of this book is particularly valuable. It is worth noting thatAsk Iwata English Deluxe Edition is discounted up to 45% on Amazon;For Chinese players,Chinese versionof“Thus Satoru Iwata Said”, is also quite exciting. Players who are interested may wish to buy it for collection.
